Vertical Storylines

What do 6 foot, size 2 models and real women like us have in common? We both hang our prettiest silhouette on the longest looking body line possible, the former are born with it and we must create it. And that’s okay, because we can.

Your tallest silhouette hangs on two things.

The line of the outfit:

Keep the silhouette narrow and worn close to the body. Choose soft fabrics that drape. Select tone on tone or monochromatic palettes, and vertically designed details like, seaming, single breasted jackets and zip-front jackets.

The fit of the clothing:

Choose intimates that smooth but don’t restrict. A perennial favorite are the Ulla-la! short panties. They do just that and are a great deal starting at $14. Pick fabrics that are fluid but have enough body to glide and not cling. Ulla’s best selling matte jerseys accomplish this beautifully. Two styles I particularly like are the essential dress starting at only $39 #12233 and angel sleeve jacket #02571 at only $44. Too big or too tight equally compromise your vertical storyline.

You’ve succeeded in creating a vertical storyline if…

• The lines and illusions of this outfit go up and down.
• All items float closely and gently on the body.

Want to telegraph your vertical storyline? Stand up straight, roll your shoulders back, focus your eyes and chin on the subject ahead, smile and think, “Hello world!”

Please share other ways that you telegraph confidence and walk tall!

Babe

Back to the Drawing Board!

Its that time again, we would like to know how we can improve. We know you have been thinking it, so please feel free to let us know!

How can Ulla Popken improve?

Behind the Scenes: An Ulla Popken Photo Shoot!

Have you ever wondered what goes into making a new catalog spread? Have you thought about the number of people involved to make it all happen? We have taken some insider, behind the scenes photos of our latest photo shoot. Our winter 2010 collection was the focus of our adventure in beautiful Aspen, Colorado

To check out more photos visit our Facebook page!

Heat Wave!

Watch Out! Maryland (and the rest of the eastern shore) is preparing for a heat wave this weekend. Break out the swimsuits, frozen drinks and reserve your spot on the beach! Maybe wishful (and a little extreme) thinking but I can't help but be excited about the upcoming 80 degree temperatures we will be experiencing in the coming days. With lingering thoughts of the double blizzard that hit us a mere 2 months ago this warm weather could not have come at a better time. Hopefully this beautiful weather will finally get rid of all my memories of snow. Imagine this, for the first time in a few years us ladies will be able to wear much needed spring colored dresses, and open toed shoes for Easter and not freeze!

Enjoy this coming weekend's weather, and for many the extended Easter Holiday from all of us at Ulla Popken!

Post Holiday Shopping Tips!

It’s amazing how quickly the Holidays can come and go! Luckily for us, we can take full advantage of store sales and special discounts. Now is the perfect time to put all those gift certificates to use! Check out some of our discounted items, and allow your Holiday gift money to get you more than ever before. Why not get a head start on some transitional items for late winter early spring? And remember the easiest way to vamp up your wardrobe is to add one or two key items that can liven up any outfit!

Don’t forget to check out Ulla’s Brocade Swing Jacket # 81301, it’s a steal at a reduced $4.99 and its available in both colors and almost all sizes!