Psycho-Graphic More Than Demographic

Recently. I learned the term "psycho-graphic," and as a stylist and blogger, it really turned me on! Typically, merchandisers look to the traditional elements of demographics to produce items that will be purchased by plus size baby boomers

Let's look for a moment, however, at who we are; a psycho-graphic peek, and what that might mean for the clothing we buy:

1. We don't dress like our mothers did. Which means we are figuring it out for the first time, for ourselves.
2. We believe 50 is the new 40 and reject the traditional boundaries of middle age.
3. We dress to please ourselves.
4. The balance between "fade" and "focus" is a continuous, but creative challenge.
5. We seek harmony between self-adornment, self-improvement and self-esteem.
6. Our spending power is staggering.

So what does this have to do with dressing? Quite a lot. I appreciate having access to clothing that projects my concept of self-worth to the world, fits comfortably and looks amazing!

Yes, there are items that shout, "Count me in. The day is fresh and... 'I'm worth it'." Ulla's Layered Peasant Top, #15539, is such an item. It's gorgeous, the color is rich and the embellishments are alive.

What does this top say to you?

Babe

Ulla Popken Stylist & Blogger

Be your personal best!